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17 November 2019

How to Angel Invest, Part 1

5Frameworks
14Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster12:00

Do angels really lose all their money? The 3-10x reality

The meme that angels lose everything and venture is a terrible business holds up only when you aggregate investors worldwide. Inside a technology hub, Naval argues a competent, networked, diversified angel can expect three to ten times their money over a decade — before counting the favourable capital gains treatment and angel-specific tax breaks in the US and UK.

  • The 'angels lose everything' meme is true globally, largely false inside hubs
  • 3-10x over a decade for a plugged-in, diversified angel
  • The specific knowledge and labour per deal is never counted in that number
  • Capital gains rates plus QSBS-style exemptions improve the net
  • Few asset classes match it if you can tolerate risk and illiquidity

There's this meme that goes around that angel investors lose all their money and that VC is a terrible business. This is somewhat true and…

12:00

A competent angel investor in Silicon Valley who's plugged into the network and knows what they're doing and has a broad portfolio can expect to…

12:30
#returns#tax#risk#angel investing

Hot Take· 4

Hot Take14:00

You're living inside the gold mine and trading macro instead

Naval's sharpest complaint is aimed at technology insiders who have deal flow and specific knowledge but spend their attention on Fed policy, the China trade war, shorting stocks, special economic zones or flipping real estate. Familiarity has bred contempt for the industry they understand best. If you are in tech, the correct move is to double down.

  • Insiders with real access waste it speculating on macro they do not control
  • Contempt for your own industry comes from familiarity, not from analysis
  • The returns in tech are higher than anything else available to them
  • Specific knowledge is the edge — spend it where you have it
  • Naval knows of no better industry or place to be investing

You're living inside the gold mine. There are people literally digging up gold next to you. The returns in this industry are higher than anything…

14:30

I don't know of a better industry on the planet or a better place on the planet to be investing for today.

15:00
#specific knowledge#focus#macro#hot take
Hot Take15:00

Silicon Valley is the new Wall Street, and IPO buyers are last in line

Wall Street financiers now come to Silicon Valley to buy companies before they reach the public markets. By the time a company lists, anyone with connections, appetite or capability has already had a bite — so public-market buyers are picking over fruit that has been picked many times. Naval notes the new Wall Street is not yet formalised: no JP Morgans, no NASDAQs.

  • Late-stage capital migrated upstream into private rounds
  • Buying at IPO means you are literally last in line
  • You can still make money, but the odds are much worse
  • Silicon Valley is becoming the new Wall Street, minus the institutions
  • The organising firms and exchanges for it have not appeared yet

So, if you're buying a tech company when it goes public, you are literally last in line.

15:30

the Wall Street financiers are coming to Silicon Valley to invest in companies before they get to Wall Street.

15:00
#public markets#venture#wall street#hot take
Hot Take16:00

Don't save, reinvest: what your 401k actually funds

Against the conventional advice to save for retirement, Naval says he never set out to save anything and reinvested everything. Using the economic identity S=I, he argues savings are always reinvested somewhere — and a 401k routes them into unproductive parts of society. Better, he says, to back the smartest people around you than faraway institutions with faraway motives.

  • Savings equals investment — the only question is what your money funds
  • Retirement accounts route capital into low-productivity destinations
  • Invest in the smartest people you personally know instead
  • $50k in a T-bill is nothing to the government but transformative to a founder nearby
  • Ten to fifty such investments give you a real chance at one or two paying off

For the average person, you should be saving for your retirement. But I never set out to save anything. I reinvested everything.

16:00

$50,000 in your IRA isn't going to make much of a difference to the US government when it gets put into a T-bill, but 50…

17:00
#savings#401k#reinvestment#hot take
Hot Take23:00

Back a better angel and pay the carry — 2 and 20 is a steal

Naval's counterintuitive conclusion from the access problem: it is often better to back a great angel and pay them carry than to try to be one yourself. People balk at management fees, but 2 and 20 was designed by KKR for billion-dollar private equity funds. Applied to someone managing a million dollars, where labour per dollar invested is vastly higher, it is dirt cheap.

  • If you lack access, buy it from someone who has it
  • 2 and 20 originated at KKR for billions under management
  • At a $1M fund the labour-to-capital ratio makes the same fee cheap
  • Ask YC to invest your money on their terms and they will laugh you out of the room
  • Paying carry beats being systematically cut out

This is why it's often better to back another great angel investor and pay them their carry

23:00

The old 2 and 20 model was put in place by KKR, which was a big private equity firm managing billions of dollars.

23:30
#fees#carry#fund investing#hot take

Explainer· 4

Explainer04:30

The three routes to owning a piece of a business

Naval frames wealth as an ownership problem: renting out your time cannot make you rich, so the only question is how you acquire equity. There are three routes — found the company, join a rocket ship early as a recognised execution person, or invest. As outcomes become more non-linear, the investor seat gets relatively more attractive than the founder seat.

  • You must own equity to gain financial freedom
  • Founding gives the largest stake but is grueling and rarely succeeds
  • Elite operators get recruited into scaled companies for meaningful equity
  • Investing offers 100x to 10,000x upside a founder's own company rarely matches
  • Founding is more fulfilling; investing is more durable

You're not going to get rich renting out your time. You must own equity, a piece of a business, to gain your financial freedom.

04:30

The human brain is not wired to understand non-linearities, but the people who do, people like Paul Graham and Peter Thiel, end up becoming billionaires…

06:00
#equity#wealth#career#angel investing
Explainer13:30

Art, wine, gambling, startups: inefficiency versus wealth creation

Naval offers a two-axis way to compare asset classes: how inefficient the market is, and how much wealth the underlying asset actually creates. Art and wine sit in inefficient markets but generate little wealth. Gambling actively destroys it. Startups are unusual because both axes point the right way — the market is closed to almost everyone, and the assets change the world.

  • The less efficient the market and the more wealth the asset creates, the better you do
  • Art and wine are inefficient markets but not wealth-generating assets
  • Gambling is wealth-destructive unless you own the casino
  • Few people have the know-how, access, capital, risk horizon and patience for angel investing
  • The underlying startups are changing the world daily

the less efficient the market and the more wealthy underlying asset is creating, the better off you're going to do

13:30

Gambling is wealth destructive. It actually destroys wealth. So, it's not a great asset class to play in unless you're the casino owner, in which…

13:30
#asset classes#market efficiency#investing
Explainer21:30

One deal makes the portfolio — and why getting cut out is fatal

For almost every angel, the majority of returns come from a single deal, and the majority of what is left comes from the second. Strip the top two or three out of any fund and a 4-10x becomes negative. That is why being cut out of a hot round matters: the moment a branded investor piles in and your allocation shrinks to 10K, your odds on that company move from one in a hundred to one in three or five.

  • The top deal usually produces most of an angel's return
  • Removing the top two or three deals turns a fund negative
  • One company in a hundred or a thousand accounts for the year's returns
  • Losing allocation in the deals you wanted is adverse selection against you
  • Brand is what stops the round closing before you are in

Almost every angel investor, if you look at their portfolio, the majority of the return has come from one deal.

21:30

One company out of a hundred or one company out of a thousand accounts for all the returns every year. So, it's all about adverse…

22:00
#power law#adverse selection#allocation#returns
Explainer37:00

What accelerators actually sell (and it isn't the money)

Naval reframes accelerators as know-how businesses operating at scale. The cheque is small; what founders buy is how to put a company together, recruit, revise the idea, know when they are ready for investors, ship the MVP, measure customer growth and approach first customers. They are training wheels until the company is ready to raise — and an individual angel willing to put in the time can supply the same thing.

  • Accelerators give advice on starting a company, at scale
  • The capital is not the point — the know-how is
  • Coverage runs from formation and recruiting to MVP and first customers
  • They are training wheels until you are ready to raise
  • An angel who puts in the time can deliver the same value

Accelerators exist to give advice on how to start a company at scale.

37:00

They're not giving you that much, but they're giving you important know-how, how to put your company together, how to recruit, how to rev your…

37:00
#accelerators#y combinator#pre-seed#founder education

Story· 1

Story22:30

Naval started AngelList because he kept getting cut out

Naval traces part of AngelList's origin to a specific pain: he was cut out of very large early deals he still has qualms about, career-defining rounds that would have made enormous money. His brand simply was not strong enough at the time. The platform was, in part, a structural answer to a personal access problem.

  • Naval was cut out of career-defining early deals
  • The cause was brand strength, not judgement or capital
  • A branded investor arriving collapses everyone else's allocation
  • AngelList was partly built in response
  • Founders close rounds fast once the signal appears

I partially started AngelList because I was cut out of some very big deals early on that to this day I have some qualms over.

22:30

These are career-defining deals if I had been in that would have made tons of money. But, my brand simply wasn't strong enough.

22:30
#angellist#access#brand#origin story

Q&A· 1

Q&A30:00

The unclaimed brand: buying common stock from founders

Asked whether someone will build a brand around buying common stock instead of preferred, Naval says no branded firm writing large cheques does it today, which makes it a clever opening. Andreessen Horowitz moved partway there via registered-adviser secondaries, and YC's early practice of buying common put it in the same boat as founders. The obstacle is that a company can shut down keeping your money — solvable with preferred that converts to common after two years.

  • No branded large-cheque investor currently buys common
  • Buying common puts you in the same boat as the founder
  • a16z approached it through registered-adviser secondaries
  • Risk: the company shuts down and keeps your money
  • Workaround: preferred that converts to common after two years

There is no branded firm or angel investor who's writing large checks that is buying common.

30:30

I'm buying preferred stock, but after 2 years it converts to common stock.

31:00
#common stock#preferred stock#terms#differentiation

Takeaway· 3

Takeaway06:30

Angel investing is the one career you can still run at 70

Unlike founding, angel investing does not burn you out or age you, and it can be done part-time, partially retired, on leave, or through a health issue. That durability is what lets it compound. Naval points at Warren Buffett, who started reading annual reports at ten and would not be near the Forbes top 400 had he started after college.

  • Founding burns you out and ages you quickly
  • Angel investing works at 50, 60 or 70 and can be part-time
  • You can keep improving without devoting your whole life to it
  • Duration is what makes compounding work — Buffett's edge is the decades
  • Know something about everything, and everything about something

Angel investing is something you can be doing when you're 50, when you're 60, when you're 70 years old. It's something you can do part-time.

06:30

He started reading annual reports when he was 10, 11, 12 years old, and he's been going strong.

07:00
#compounding#career longevity#angel investing
Takeaway17:00

Why Naval sleeps well with a net worth locked in startups

Most of Naval's net worth is illiquid and sitting in private companies, which he treats as comfort rather than risk. The reason is the leverage stack behind each team: code, capital raised after he invested, products with no marginal cost of reproduction, and modern distribution. He only needs a few of hundreds of teams to work for the portfolio to balance out.

  • Hundreds of teams, each leveraged through code, capital, products and distribution
  • Zero marginal cost of reproduction is the underlying engine
  • A few outcomes carry the whole portfolio
  • A single 1,000x can leave 100 investments at 10x even if 99 go to zero
  • Illiquidity is the price of the return, not a defect

Most of my net worth is illiquid and lying in startup companies

17:00

All of them are working very hard to build things that could be massive and change the world and it's just going to take a…

17:30
#leverage#portfolio#illiquidity#power law
Takeaway23:00

Be non-consensus and right — except when consensus is worth something

Naval qualifies the standard advice to be non-consensus and right. There is a point at which consensus genuinely adds value: when a top-tier firm shows up, statistics get baked, founders become better known and more information hits the table. A Sequoia investment is partly self-fulfilling because it removes future financing risk and helps the company recruit and get press.

  • Non-consensus and right is the goal, but consensus has a real function
  • A branded investor removes some future financing risk
  • The signal helps the company recruit and win PR
  • That makes top-firm investments partly self-fulfilling
  • Information genuinely improves as the round matures

there does come a point at which consensus has value.

23:00

to some extent Sequoia investing is a partially self-fulfilling prophecy because it takes away some future financing risk

23:00
#consensus#signalling#sequoia#venture