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Matt Ridley15 July 2020

Matt Ridley: How Innovation Works, Part 2

4Frameworks
15Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 3

Myth Buster03:30

Rational optimism doesn't mean the world is fine

Ridley corrects the common misreading of his position. When Voltaire coined the word, optimism meant believing the world was already perfect and could not be improved. That is the opposite of what he and David Deutsch argue. Their claim is that there is an enormous amount of improvement still available, most of which we have not even begun to imagine, which makes the present a starting point rather than an endpoint.

  • Voltaire's original optimism meant the world was already perfect
  • Rational optimism claims the opposite: the world is far from perfect
  • The available improvement is vast and largely unimagined
  • Humanity is at the start of its run, not near the end
  • Expect major novelties within this century

We're saying there is an incredible amount of improvement that we haven't even yet begun to imagine.

Matt Ridley · 04:00

We are at the start of a very long run on Broadway as a species.

Matt Ridley · 04:00
#rational-optimism#voltaire#progress#philosophy
Myth Buster05:00

Why the spaceship Earth metaphor collapses on inspection

Naval attacks the seductive image of Earth as a fragile blue marble that gives us everything and cannot be left. The metaphor smuggles in a zero-sum framing, and it falls apart once you notice that Earth is itself hostile to seven billion humans. The only reason that many people live here at all is innovation, technology and deliberate modification of the environment. The real question is how to do that sustainably, and then how to extend it to Mars and the moon.

  • The metaphor treats Earth as a fixed, zero-sum resource pool
  • Unmodified Earth cannot support seven billion people
  • Technology and environmental modification are what make the current population possible
  • The challenge is sustainability, not restraint from modification
  • Terraforming Mars and the moon is the logical extension

There's this spaceship Earth metaphor that a lot of people latch onto instinctively because it's seductive

Naval Ravikant · 05:00

The only way 7 billion humans live on Earth is through innovation, through technology, and through modifying the environment.

Naval Ravikant · 05:30
#environment#zero-sum#technology#space#population
Myth Buster22:30

The AGI job apocalypse: why Ridley thinks this time isn't different

Ridley notes the automation-destroys-jobs narrative resurfaces roughly every twenty years and has been wrong every time it was raised as urgent in the past fifty. Automation creates new categories of employment, generates the wealth that lets people employ others, and buys leisure, longer education and earlier retirement. His sharpest observation is that AGI is the first wave to threaten upper middle class professions, which is why the panic is louder now. He also points out you cannot lose a trucking job if trucks were never allowed to exist.

  • The narrative recurs about every twenty years and has never been right yet
  • Automation creates new employment categories and the wealth that funds them
  • It also buys leisure, longer education and longer retirement
  • AGI panic is louder because doctors and lawyers are now exposed, not just factory and farm workers
  • Local disruption is real, but many jobs only exist because the previous automation wave was allowed

We've been here before. We've expected innovation and automation to destroy jobs. It never does. It always creates new kinds of opportunity for employment.

Matt Ridley · 22:30

For example, you can't lose your job as a truck driver if trucks didn't exist.

Matt Ridley · 23:30
#ai#automation#employment#agi#luddism

Hot Take· 3

Hot Take02:00

COVID exposed the innovation shortfall: 20 to 70 months for a device licence

Ridley reads the pandemic as a starkly visible symptom of under-innovation: too few vaccines, no fast way to develop them, too few diagnostic devices. His diagnosis points at licensing, where a new diagnostic device faces 20 to 70 months of delay before it can be sold. That timeline is long enough to deter most entrepreneurs from entering the sector at all, which is why the capacity did not exist when it was needed.

  • The pandemic revealed a shortage of vaccines, fast vaccine methods and diagnostics
  • A new diagnostic device faces 20 to 70 months of licensing delay
  • Regulatory lag deters entry before any product is ever built
  • More innovation is the safest route to protecting the planet, not a threat to it
  • The poorest countries currently suffer the most environmental damage

The COVID pandemic has shown us quite starkly that we have not been doing enough innovation.

Matt Ridley · 02:00

This is enough to deter most entrepreneurs from even trying to go into that area.

Matt Ridley · 02:30
#covid#regulation#diagnostics#innovation#entrepreneurship
Hot Take10:00

Governments can't control viruses, only people

Naval's position is that the best pandemic response is bottom-up and distributed. A single panicked individual can outsmart the virus in a way a panicked government cannot, because governments do not know how to control viruses, only individuals. He argues we converted what was fundamentally an education problem into a top-down control problem. Ridley adds that scaring a population turns out to be far easier than un-scaring it, and that people became authoritarian surprisingly fast.

  • Individual panic beats government panic, because individuals control their own exposure
  • Governments have the tools to control people, not pathogens
  • The problem was educational and was reframed as one of command and control
  • The lockdown was effective precisely because people were given a scary story
  • Reversing the fear is much harder than creating it, especially while people are paid to stay home

Governments don't know how to control viruses, but they do know how to control individuals.

Naval Ravikant · 10:30

So, we've taken what's really an education problem and turned it into a government top-down control problem.

Naval Ravikant · 10:30
#pandemic#decentralisation#government#incentives
Hot Take21:00

Physical privacy is dead. Digital privacy is still winnable.

Naval splits privacy into two domains with opposite outlooks. Physical anonymity is gone to cameras, surveillance, state signals intelligence and networked recognition, and masks will not save it, since a slightly better algorithm closes the gap. His rule of thumb is that if another human can recognise you, a computer eventually will, because recognition is one of the easy problems for machine learning. Digital privacy is a different story: you can build a cryptographically protected identity, a reputation, a business and friendships against it without being unmasked.

  • Cameras, surveillance and networked recognition have ended physical anonymity
  • Masks are not a defence; better algorithms defeat them
  • If a human can recognise you, a machine eventually will
  • A cryptographic identity supports reputation, business and relationships while staying pseudonymous
  • Sophisticated adversaries sniffing fibre could still unmask you, but there are ways past that too

We're losing physical anonymity with cameras, surveillance, the NSA spying on everybody, and internet-connected cameras everywhere. Physical privacy is dead.

Naval Ravikant · 21:00

That said, digital privacy is real. You will be able to create a personal, cryptographically protected identity that goes on the internet, and you can…

Naval Ravikant · 21:30
#privacy#surveillance#cryptography#identity#pseudonymity

Explainer· 7

Explainer00:00

We're in an innovation famine, and the GMO ban is the proof

Ridley argues that outside digital we are living through an innovation famine rather than a feast, and blames the environmental movement's power to block technologies that are often good for the environment. His case study is genetically modified insect-resistant crops, which can wean agriculture off chemical pesticides and are now used in India, Brazil and North America, but were effectively rejected in Europe and Africa. He notes that prominent 1990s campaigners against the technology later changed their minds, but by then it was almost too late to reverse.

  • The famine is sector-specific: digital innovates, physical and biological sectors stall
  • Insect-resistant GM crops reduce chemical pesticide use, an environmental win
  • Adopted in India, Brazil and North America; effectively rejected in Europe and Africa
  • Campaigners recanted, but institutional rejection proved almost impossible to unwind
  • CRISPR-style genome editing may let Europe leapfrog the objection, since no foreign genetic material is involved

I have a chapter towards the end of the book where I complain about the fact that we are living through an innovation famine, not…

Matt Ridley · 00:00

not in Europe and Africa where an entire technology has effectively been rejected by the pressure of environmentalists

Matt Ridley · 00:30
#innovation#gmo#regulation#environment#agriculture
Explainer03:00

Naval on Deutsch: every failure is just a lack of knowledge

Naval lays out David Deutsch's position that anything not forbidden by the laws of physics is achievable through science and technology, and that humans, as universal explainers, can understand anything any conceivable being could understand. All progress reduces to reconfiguring existing atoms within physical law, which is generous and broad. The consequence he draws is that all failures and sins are ignorance, so speeding up the accumulation and application of knowledge is the general solution to human problems.

  • If physics does not forbid it, it is achievable in principle
  • Humans are universal explainers, so no knowledge is permanently out of reach
  • Progress is reconfiguration of existing atoms within physical law
  • Failures and sins reduce to missing knowledge, which makes them solvable
  • Progress is infinite, so at any point there is always an infinity ahead

In that sense, all failures and all sins are just ignorance. It's just a lack of knowledge.

Naval Ravikant · 03:00

And we're always at the beginning of this infinity, as he says, because there's an infinite amount of progress to be made.

Naval Ravikant · 03:30
#david-deutsch#knowledge#progress#philosophy#optimism
Explainer06:30

Humans are the only species that cooperates with strangers

Cooperation is presented as the basis of the human species, and specifically a kind of cooperation no other animal manages. Ants and bees look like the ultimate collective creatures, but they do not cooperate across genetic boundaries. Humans do, and we also plan long-range with each other. The thought experiment offered is that if the two speakers were dogs, mice or ants, given their genetic and cultural distance, they would likely fight over habitat rather than converse.

  • Hive insects cooperate only within genetic boundaries
  • Humans cooperate with genetic and cultural strangers, uniquely
  • We also do long-range planning with people we are unrelated to
  • Any other species in this conversation would fight over habitat instead
  • Ridley frames this as rescuing cooperation from its communist associations and returning it to the voluntary end of the spectrum

We're the only creatures that cooperate across genetic boundaries and do long-range planning with each other.

Naval Ravikant · 07:00

But it's a way of rescuing collaboration, cooperation, and partnership from a communist perspective, and restoring it to a much more voluntary end of the…

Matt Ridley · 07:00
#cooperation#evolution#trust#society
Explainer11:30

The three variables the Swedish experiment forces you to hold at once

Naval names three variables that have to be tracked simultaneously to judge a pandemic policy, and notes most people cannot hold all three: the infection rate, the economic impact measured on some consistent standard, and the share of the population that has built herd immunity. He then makes a distinction that changes the arithmetic. Natural spread hits the most mobile super-spreaders and the most vulnerable first, whereas a vaccine is applied indiscriminately, so the natural herd immunity threshold is lower than the vaccine-mediated one.

  • Variable one: infection rate, how many end up sick or dying
  • Variable two: economic impact, measured on a comparable standard
  • Variable three: share of the population with herd immunity
  • Natural spread takes out super-spreaders and the vulnerable first, so it clears the threshold sooner
  • Ridley adds that much of the UK and US death toll came from hospital and care home acquired infection, inflating the apparent community R

there's three different variables you need to simultaneously track in your head, and it's very hard for most people to do that

Naval Ravikant · 11:30

So natural herd immunity is actually a lower threshold than vaccine-mediated herd immunity.

Naval Ravikant · 12:30
#pandemic#herd-immunity#sweden#tradeoffs#epidemiology
Explainer14:00

Why social media divides us when television pulled us together

Ridley expected the internet and social media to make everyone see each other's point of view, and concedes it went the other way. His comparison is radio, which in the early twentieth century helped dictators rise, versus television, which pulled everyone into the mushy middle. Naval supplies the mechanism: television had high production values and high distribution costs, so few channels and sanitised, shared sources. When anybody can create content constantly, divisiveness is close to inevitable, and the filter bubble becomes personally tuned rather than merely channel-selected.

  • Radio helped dictators rise; television flattened everyone into the middle
  • Television's high production and distribution costs forced shared sources
  • The upside of the old bubble was alignment; the downside was elite control of the narrative
  • With radio you filtered by tuning a channel; with social media you build your own channel
  • Ridley's precedent is printing: Martin Luther was Europe's best-published author and the most entrepreneurial user of the press, and it ended in religious wars

It's proved to be a very divisive medium, social media, as radio did in the early years of the 20th century when it was a…

Matt Ridley · 14:30

In fact, radio there was filtering by tuning the channel, but in social media you build your own channel.

Naval Ravikant · 16:00
#social-media#media#filter-bubbles#technological-determinism#printing-press
Explainer17:30

Naval's two green shoots of crypto: DeFi and internet plumbing

Naval frames crypto as the solution to a coordination problem that previously required a state, originating in the Byzantine generals problem, which is why states will try to stop it and why they may not be able to. After the hype bubble popped he sees two categories of real building. First, a decentralised finance stack for borrowing, lending, derivatives, trading and custody, doing at roughly one percent of GDP what Wall Street does for twenty. Second, plumbing: file storage, authentication and identity infrastructure that independent developers prefer because they cannot be deplatformed.

  • Crypto solves state-scale coordination without a state, originally via the Byzantine generals problem
  • No state wants an extra-judicial financial system, since the money printing press is the ultimate power
  • DeFi could deliver Wall Street's function at 1% of GDP instead of 20%
  • The second category is plumbing: storage, authentication and identity
  • Developers prefer it because platform operators can deplatform them and capture the value if they strike oil

Crypto solves the coordination problem that normally you could only have solved with a state but you solved it without the state.

Naval Ravikant · 17:30

The things that Wall Street does for 20% of the GDP of the United States will be done for 1% of GDP in crypto land.

Naval Ravikant · 18:30
#crypto#defi#decentralisation#platforms#bitcoin
Explainer26:00

21 people were inventing the light bulb, and we only remember Edison

Naval says the book forced him to rebalance a great man theory of history he had subconsciously weighted at seventy to eighty percent against an evolutionary theory at twenty to thirty. His reconciliation is that great people are required to move the world forward, but no specific great person is. Edison invented the practical light bulb while twenty-one others were working on it, so the world needed one of the twenty-one, not that one. He contrasts this with Leonardo da Vinci, who never had to worry about someone else painting the Mona Lisa.

  • Naval had implicitly weighted great man theory at 70 to 80 percent, and now calls that a flawed balance
  • Progress needs a set of exceptional individuals, not one specific individual
  • Edison had 21 contemporaries racing on the light bulb; any of them would have sufficed
  • Art is different: no one else was going to paint the Mona Lisa
  • Ridley's counter is that winning a race makes the achievement more impressive, not less

I had subconsciously subscribed 70-80% to the great man theory of history and 20-30% to the evolutionary theory of history

Naval Ravikant · 26:00

Although we needed Edison to create the light bulb, there were 21 other people creating the light bulb at around the same time.

Naval Ravikant · 26:30
#great-man-theory#invention#edison#simultaneous-invention#history

Story· 1

Story27:30

Before Facebook there was MySpace, and before MySpace, Friendster

Naval corrects the standard startup origin stories that name Mark Zuckerberg and Brian Chesky as the innovators. Facebook was preceded by MySpace, which was preceded by Friendster, whose creator Jonathan Abrams he describes as the beaver looking at the dam and asking whose dam it really is. Airbnb was preceded by VRBO, HomeAway, Couchsurfing and Craigslist, though it did pioneer the individual room breakout. His point is that history is written by the victors, and in this case availability bias means everyone else writes it for them.

  • Friendster came before MySpace, which came before Facebook
  • VRBO, HomeAway, Couchsurfing and Craigslist preceded Airbnb
  • Airbnb's genuine pioneering contribution was the individual room breakout
  • The victors do not even need to write the history; availability bias does it for them
  • Ridley accepts the correction and Naval notes it proves Ridley's own distributed-invention thesis

before there was Facebook, there was MySpace, and before there was MySpace, there was Friendster

Naval Ravikant · 28:00

And in this case, the victors don't even have to write histories. Everyone around them who's writing history, there's availability bias.

Naval Ravikant · 28:30
#startups#credit#availability-bias#silicon-valley#history

Takeaway· 1

Takeaway24:30

Consolidate production through specialisation, democratise consumption

The pattern Ridley identifies is that as a species progresses, each of us becomes more specialised in what we produce and more diversified in what we consume. Naval's framing of the same idea is that the one person in the world who is best at something gets to do it for everybody, while everyone gains access to everything on the consumption side. Ridley then tells a small story about lineage: he credits the insight to a book called Second Nature by Hy Mouffeck, wrote to thank him, and was told the idea came from one of Ridley's own books.

  • Production narrows: specialisation consolidates output in the best producer
  • Consumption widens: automation democratises access to everything
  • The two moves are the same phenomenon seen from opposite ends
  • Ridley traced the idea to Second Nature by Hy Mouffeck; Mouffeck traced it back to Ridley
  • Naval has a years-old tweet on the same idea and cannot recall its source either, which illustrates the point

So, the one person in the world who's best at anything gets to do that for everybody, but on the flip side, you democratize

Naval Ravikant · 24:30

What we tend to do as a species as we progress is to become more and more specialized in what we produce, but more and…

Matt Ridley · 25:00
#specialisation#consumption#leverage#ideas#automation